Your privacy is very important to us. We want to make your
experience on the Internet as enjoyable and rewarding as possible,
and we want you to use the Internet's vast array of information,
tools, and opportunities with complete confidence.
how NetEase, Inc. collects information from all end users
of NetEase, Inc.'s Internet services (the "Services")-those
who access some of our Services but do not have accounts ("Visitors")
as well as those who pay a monthly service fee to subscribe
to the Service ("Members")-what we do with the information
we collect, and the choices Visitors and Members have concerning
the collection and use of such information. NetEase, Inc.
Personal Information NetEase, Inc. Collects
and How It Is Used
NetEase, Inc. collects information in different ways from
Visitors and Members who access the various parts of our Services
and the network of Web sites accessible through our Service.
We use this information primarily to provide a customized
experience as you use our Services and, generally, do not
share this information with third parties. However, we may
disclose personal information collected if we have received
your permission beforehand or in very special circumstances,
such as when we believe that such disclosure is required by
law or other special cases described below.
Members are asked to provide certain personal information
when they sign up for our Services including name, address,
telephone number, billing information (such as a credit card
number), and the type of personal computer being used to access
the Services. The personal information collected from Members
during the registration process is used to manage each Member's
account (such as for billing purposes). This information is
not shared with third parties, unless specifically stated
otherwise or in special circumstances. However, in instances
where NetEase, Inc. and a partner jointly promote the Services,
NetEase, Inc. may provide the partner certain personal information,
such as the name, address, and username of persons who subscribed
to the Services as a result of the joint promotion for the
sole purpose of allowing us and the partner to assess the
results of the promotion. In this instance, personal information
may not be used by the partner for any other purpose. NetEase,
Inc. may also generate nonidentifying and aggregate profiles
from personal information Members provide during registration
(such as the total number, but not the names, of Members).
As explained in more detail below, we may use this aggregated
and nonidentifying information to sell advertisements that
appear on the Services.
NetEase, Inc. Partners and Sponsors
Some NetEase, Inc. products and services are offered to Visitors
and Members in conjunction with a non-affiliated partner.
For example, we may outsource the provision of stock quotes
and operation of your stock portfolio (accessible through
your Personal Start Page) to a third-party vendor. To provide
Visitors and Members some of these products and services,
the partner may need to collect and maintain personal information.
In these instances, you will be notified before any such data
is collected or transferred and may decide not to use that
particular service or feature. Additionally, many NetEase,
Inc. Members have cobranded Personal Start Pages that are
cosponsored by nonaffiliated partners. NetEase, Inc. will
share nonidentifying and aggregate information (except as
described above), but not personal information, with such
partners in order to administer the cobranded products or
At some Web sites, you can purchase products and services
or register to receive materials, such as a catalog or new
product and service updates. In many cases, you may be asked
to provide contact information, such as your name, address,
email address, phone number, and credit/debit card information.
If you complete an order for someone else, such as an online
gift order sent directly to a recipient, you may be asked
to provide information about the recipient, such as the recipient's
name, address, and phone number. NetEase, Inc. has no control
over the third parties' use of any personal information you
provide when placing such an order. Please exercise care when
If you order products directly from NetEase, Inc., such as
through the "NetEase, Inc. Store," we will use the
personal information you provide only to process that order.
We do not share this information with outside parties except
to the extent necessary to complete that order.
NetEase, Inc. displays our online advertisements. We share
aggregated and nonidentifying information about our Visitors
and Members collected through the registration process as
well as through online surveys and promotions with these advertisers.
Additionally, in some instances, we use this aggregated and
nonidentifying information to deliver tailored advertisements.
For instance, an advertiser tells us the audience they want
to reach (for example, males between 25 and 55 years of age)
and provides us an advertisement tailored to the audience.
Based upon the aggregated and nonidentifying information we
have collected, we may then display the advertisement to the
intended audience. NetEase, Inc. does not share personal information
about its Visitors or Members with these advertisers.
Responses to Email Inquiries
When Visitors or Members send email inquiries to NetEase,
Inc., the return email address is used to answer the email
inquiry we receive. NetEase, Inc. does not use the return
email address for any other purpose and does not share the
return email address with any third party.
Voluntary Customer Surveys
We may periodically conduct both business and individual customer
surveys. We encourage our customers to participate in these
surveys because they provide us with important information
that helps us to improve the types of services we offer and
how we provide them to you. Your personal information and
responses will remain strictly confidential, even if the survey
is conducted by a third party. Participation in our customer
surveys is voluntary.
We take the information we receive from individuals responding
to our Customer Surveys and combine (or aggregate) it with
the responses of other NetEase, Inc. customers to create broader,
generic responses to the survey questions (such as gender,
age, residence, hobbies, education, employment, industry sector,
or other demographic information). We then use the aggregated
information to improve the quality of our services to you,
and to develop new services and products. This aggregated,
non-personally identifying information may be shared with
It is NetEase, Inc.'s policy not to use or share the personal
information about Visitors of Members in ways unrelated to
the ones described above without also providing you an opportunity
to opt out or otherwise prohibit such unrelated uses. However,
NetEase, Inc. may disclose personal information about Visitors
or Members, or information regarding your use of the Services
or Web sites accessible through our Services, for any reason
if, in our sole discretion, we believe that it is reasonable
to do so, including: to satisfy laws, such as the Electronic
Communications Privacy Act, regulations, or governmental or
legal requests for such information; to disclose information
that is necessary to identify, contact, or bring legal action
against someone who may be violating our Acceptable Use Policy
or other user policies; to operate the Services properly;
or to protect NetEase, Inc. and our Members.
"Cookies" and How NetEase, Inc. Uses Them
A "cookie" is a small data file that can be placed
on your hard drive when you visit certain Web sites. NetEase,
information for statistical purposes to improve the products
and services we provide and to manage our telecommunications
networks. If you are a Member and have created your own Personal
Start Page, we may use a cookie to save your settings and
to provide customizable and personalized services. These cookies
do not enable third parties to access any of your customer
information. Additionally, be aware that if you visit non-NetEase,
Inc. web sites where you are prompted to log in or that are
customizable, you may be required to accept cookies.
Advertisers and partners may also use their own cookies.
We do not control use of these cookies and expressly disclaim
responsibility for information collected through them.
NetEase, Inc.'s Commitment to Children's Privacy
Protecting children's privacy is especially important to us.
It is our policy to comply with the Children's Online Privacy
Protection Act of 1998 and all other applicable laws.
We have Web pages designed especially for our younger users.
While we make every effort to ensure that these Web sites
are fun and age-appropriate for our younger audience, we believe
that there is no substitute for proper parental supervision.
For further information about tips, tools, age-appropriate
or kid-friendly Web sites and how to report online trouble,
please visit www.getnetwise.org.
Finally, NetEase, Inc. recommends that children ask a parent
for permission before sending personal information to NetEase,
Inc., or to anyone else online.
Please remember that any information you may disclose in our
Member Directory, or other public areas of our Web sites or
the Internet, becomes public information. You should exercise
caution when deciding to disclose personal information in
these public areas.
NetEase, Inc.'s Commitment to Data Security
Services and Web sites we sponsor have security measures in
place to protect the loss, misuse, and alteration of the information
under our control. While we make every effort to ensure the
integrity and security of our network and systems, we cannot
guarantee that our security measures will prevent third-party
"hackers" from illegally obtaining this information.
How to Access or Modify Your Information
NetEase, Inc. offers Members the opportunity to access or
modify information provided during registration. To access
or modify such information, visit Access My Account
or contact our Customer Service Department at 800.580.0932.
practices described herein, you may contact:
PO box 1610
Forestville, CA 95436
privacypolicy at NetEase, Inc.,
or Netease Support Staff
Revisions to This Policy
NetEase, Inc. reserves the right to revise, amend, or modify
this policy, our Internet Service Agreement and our other
policies and agreements at any time and in any manner. Notice
of any revision, amendment, or modification will be posted
in accordance with the Internet Service Agreement.